Visit our Harrisonburg, VA Location

Leave Rice Tire a Review!     

Google Rating
Based on 112 reviews
Facebook Rating
Based on 22 reviews
Yelp Rating
Based on 5 reviews

Harrisonburg, VA

3228 North Valley Pike (RT11)
Harrisonburg, VA 22802

    (540) 442-7444


Rice Tire in Harrisonburg is nestled in the heart of the serene and breathtaking Shenandoah Valley and is considered to be the premier tire shop in the area.

The area offers visitors a rich historical and cultural experience, a plethora of ethnic dining options and an abundance of outdoor activities.

A staple in the Shenandoah Valley since 1779 and home to many of Virginia’s finest dining establishments, it is known for its local hot spots. With a variety of bars and restaurants that offer delicious farm-to-table food and drinks along with an exciting nightlife many Harrisonburg restaurants are locally owned. Menus filled with items sourced from local food suppliers help the city earn its well-deserved top Dining Destination accolades on Trip Advisor.

news in [ND:FOCUSAREA1]

The Bowl of Good which offers globally inspired dishes and places a priority on using local fresh and all-natural ingredients is sure to serve up a meal that is both good and good for you.

While nothing says down to earth like Harrisonburg’s unique Little Grill Collective. Worker owned and operated the kitchen at Little Grill is always preparing something delicious. From their local Mexi-night to their iconic Sunday brunch, this place will make you feel right at home.

A quick drive around town and you’ll see a growing number of food trucks. Many are mobile versions of Harrisonburg’s long-time eateries like Grilled Cheese Mania. If you’re looking for the mom’s kitchen comfort food fix, grab a quick bite here and you’ll get that home-cooked flavor in spades.

As the first Arts and Culture District in Virginia Harrisonburg is home to many restaurants and nightlife spots that put an emphasis not only on local foods but also local art. No other Harrisonburg restaurant combines music, art, and cuisine quite like Clementine café. The restaurant’s vibrantly painted stage is home to an impressive lineup of local regional and national musicians while the art that adorns the walls is rotated frequently to keep things fresh.

All these fantastic ingredients have to come from somewhere right? Well most Saturday’s year-round as well as on Tuesdays between April and Thanksgiving at the downtown farmer’s market is alive with activity bringing the residents of Harrisonburg the same top shelf produce and products that most local restaurants use.

news in [ND:FOCUSAREA1]

If you’re looking for a place to grab a drink and hit the town check out the numerous bars throughout Harrisonburg. Many of which features live music by some of the valley’s favorite local musicians. Harrisonburg has also become a popular stop for many craft breweries to showcase new batches and brews; one of which calls Harrisonburg home is The Brothers Craft Brewing Company. Founded by local brothers Adam, Jason, and Tyler who had an unmistakable taste for beer since their first batch hit local restaurants in late 2012 the three brothers have made a big splash in the Harrisonburg community.

As with all things culinary, no meal can be complete without dessert and Harrisonburg brings you one of best experiences in the state.Kline’s Dairy Bar serving the valley since 1943 has raised the art of slow churned custard style homemade ice cream to a level not easily attained.

news in [ND:FOCUSAREA1]

With a cult-like following that has people driving hundreds of miles to sample it’s fresh made unique-to-the-week flavors, this is stop that cannot be missed.

It’s the pride and passion of the locals like this that make this town so great and the one of the many reasons Rice Tire calls Harrisonburg home. Just a couple of miles North of JMU and at 3228 North Valley Pike (Route 11) is where you’ll find out shop and the amazing people and technicians that serve the area. (see Google turn-by-turn directions below).

We’re open Monday through Friday from 7:30AM to 5PM, closed on weekends and can be reached at (540) 442-7444. We are the premier Tire Shop in the area and offer everything from tires to full-service auto maintenance like:

  • Tire Shops
  • Mechanic
  • Car Repair and Maintenance
  • Auto Repair Shop
  • Truck Repair Shop
  • Brake shop
  • Oil Change Service
  • Vehicle Inspection
  • Wheel Alignment Service

Rice Tires is devoted to providing our customers with the best place to buy tires by making the buying experience the best it can possibly be no matter which of our 10 stores you visit. Come by today.

We look forward to serving you and thanks for checking in.

Please like us on Facebook at

Please subscribe to our YouTube Channel at

Jim Endress
Jim E.
21:42 26 Oct 21
Great guys and incredible service got me fixed up and back on the road. I'd recommend them 100 percent
Steven Doubleyou
Steven D.
22:56 11 Oct 21
Always great and professional service.
James Groce
James G.
19:23 04 Oct 21
Got me rolling again in a hour 3 tralior tires
bernal chamberlain (Brother B)
bernal chamberlain (Brother B.
10:28 08 Sep 21
They took care of me very well a very short. Of time did a very good job I highly recommend them
Bob Myers
Bob M.
15:23 30 Aug 21
Great prompt service.
William Seith
William S.
00:43 13 Aug 21
My Dodge Ram 3500 4X4 needed an alignment after repairs were made to the front suspension. It drives straight again after the alignment which only took about 30 minutes. Rice did a great job!
Kathy P. Ayala
Kathy P. A.
20:01 10 Aug 21
I had a flat tire on my trailer, but luckily I found Rice Tire in route.Everything went smoothly. Ryan was awesome to work with. He got me on the road really fast and that is fantastic!!!! In my line of business, “Time is Money!!”I was very lucky to find them.
BreAnne Cunningham
BreAnne C.
18:38 24 Jul 21
We were traveling and our camper tire blew and we were 10 minutes from this establishment. They got us right in and replaced all the tires on our camper. So helpful and very friendly I highly recommend this place.
Michelle Cunningham
Michelle C.
00:02 22 Jul 21
This was amazing. They had tire sizes we needed which is rare and got us in right away and changed all the tires on our camper.
Christopher Cunningham
Christopher C.
23:35 21 Jul 21
Awesome business. Really helped us in a pinch during our travels. Great people and very friendly. Would highly recommend them to anyone. Thank you all so much.
Mike Shank
Mike S.
10:13 13 Jul 21
Fast, friendly service! High quality as well! Convenient location right off Interstate 81 if you have an emergency as well.
John Lee
John L.
21:34 18 Apr 21
Blew up a tire and they were the only ones to be open early mornings and have their inventory in stock - and if not - they find a way to get the parts needed to get you going on the road again. Highly recommend them due to their service and on time performance.
Ned Overton
Ned O.
17:08 15 Apr 21
They diagnosed the problem with my alignment and offered the best solution instead of a bandaid approach. Thanks guys!
Alicia Harris
Alicia H.
00:02 15 Apr 21
Everyone at Rice Tire talked to me respectively and professionally. Came in needing my tire pressure sensor fixed and a code taken off my computer and they got me in and out relatively quick. I am really pleased with the service I got. Thank you to Tony and his crew for everything.
Eddie Roadcap
Eddie R.
20:19 14 Apr 21
They quickly fixed a slow leak in my tire that the Lincoln dealership couldn't find. They inspected my aging tires and provided an honest opinion of the remaining life and didn't try to sell me a whole new set. Happy customer.
Sabrina Harrison
Sabrina H.
20:18 14 Apr 21
Great customer service & I walked in without an appointment & was worked in right away...definetly will be a return customer!